Tricking the minds of people with colours and other psychological factors are old tactics used in marketing. From that time, these have been proved as working and that is the reason behind its use in today’s marketing domain.
1- Solve the problem of people and offer what they desire:
Creating a sense of urgency does not mean that you just directly reach to the selling point with irrelevant products. As described above, scarcity and urgency are the tactics which are used by most of the marketers so your target audience is pretty much well aware of it.
The only way to really attract and engage with the loyal audience is by offering them something which they really want.
2- The feeling of scarcity in the content:
Not just the taglines show the urgency but the content tone should also depict it and urge the prospects to purchase.
But you cannot just include the words of ‘buy now’ and other similar words rather you can craft an interesting and honest content which people like. It increases the chances of purchasing from you because they will feel your business as credible and trustworthy.
3- Use the words which show urgency:
A persuading CTA and powerful words creates a big difference and influence the buying decision of the target audience. Words which show a shortage of time trick the mind and increase the likelihood of conversion:
- Last chance
- Hurry up
- Limited offer
- Quick or instant
- Don’t miss the offer
4- Connect your urgent offer with a bad situation:
Our brain elicits a response of urgency when it feels danger or any negative situation.
This feeling is great to ignite the flame of urgency and make the customers take instant action to the offer. For example, if you use the words as ‘Check out this offer for preventing disasters in your businesses’, the word ‘disaster’ shows something bad and it compels the people to take intended action.
5- Personalize your offer:
Personalization is the way of making more customers and inspires them to take action in your favour. When you email the offers to your prospects and customers, making them personalize will increase the sense of being ‘special’ in their minds which pave the path for conversion.
So research and acquire the data according to the last search made and send offers according to it.
6- Carefully crafted subject lines give you more:
Including the words which show urgency in the subject lines has a great impact on your audience. It pushes them to read the email and click on the given link. If they find it useful, the possibility of conversion increases.
Seoexperts is a Dubai based agency which offers the services of SEO, PPC and social media marketing. The experts have knowledge of the latest marketing trends and understand the requirements of different businesses. It leads us to devise the custom marketing strategies which enable the clients to nourish the business and increase the revenue.
Article By: Seoexperts